What is the optimal markup percentage for single cards in TCG Card Shop Simulator?

The empirical sweet spot for single cards is Market Price + 15% to + 20% (with +20% generating peak daily profit for cards under $50). Pricing above +25% causes customer complaints and walkouts, while pricing below +10% leaves substantial profit on the table.

Do customer wallet limits change as the shop levels up?

Yes. Early-game customers have strict wallet caps ($30–$80), meaning high-value cards over $100 will sit unsold regardless of discount. As your shop level and reputation increase, wealthy collectors spawn with budgets exceeding $2,500+.

Customer Price Elasticity & Markup Optimizer (2026)

Patch v1.0.2 Verified0ms Pure Engine

TCG Card Shop SimulatorAuthority Hub

Hub/Retail Pricing & Elasticity Optimizer

Customer Elasticity Solverv1.0.2 Curve

Retail Pricing Sweet Spot & Elasticity Solver

Find the profit-maximizing markup percentage (+0% to +35%), simulate customer acceptance probability curves, test wallet budget cutoffs, and eliminate walkouts.

Optimal Markup

+18% ($29.50)

Daily Profit: $1785.00

Presets:

Pricing & Store Sliders

Current Markup Percentage+15%

0% (Market)+10% (Sweet)+20% (Max Singles)+35% (Gouge)

Base Market Price ($)

Cost Basis / Wholesale ($)

Shop Level (18)

Daily Foot Traffic120 shoppers

Cash Register Price Snapping:

Tag Price

$28.75

Margin: $16.25/unit

Acceptance Rate

91.5%

110 sales / day

Daily Profit vs Markup % Elasticity Curve

Current: $1787.50/day

Customer Wallet Capacity & Pricing Strategy

Average Customer Wallet (Level 18):$3450.00

Product price is well within normal customer purchasing power.

Recommendation:

Underpricing Alert (+15% vs optimal +18%). You are leaving $-2.50/day on the table. Customers have high willingness-to-pay; increase price to $29.50.